About Jaime.

After two decades in higher ed—nine of those as a chief marketing officer—Jaime Hunt decided it was time for a new adventure. In 2024, she launched Solve Higher Ed Marketing, bringing her signature blend of brand-building passion, storytelling magic, and empathetic leadership to institutions that need a fresh perspective.

Jaime’s career journey started in 1997 in print journalism before she jumped into higher ed marketing in 2004. Since then, she’s worn all the hats—media relations leader, branding strategist, digital storyteller, crisis communicator, enrollment marketer, and even public radio whisperer. If there’s a facet of university marketing, odds are she’s tackled it head-on.

From 2015 to 2024, Jaime led marketing and communications teams as a vice president/chief marketing officer at Old Dominion University (large, public R1), Miami University (large, public R2), and Winston-Salem State University (small, public HBCU). Before that, she sharpened her skills in leadership roles at Radford University, the University of Wisconsin Oshkosh, and Northwestern Health Sciences University. She is currently a faculty member teaching higher education marketing and emerging media at West Virginia University.

A natural-born collaborator, Jaime has been a highly visible leader in the higher ed marketing world, serving on boards and volunteering for organizations like the American Marketing Association, the Public Relations Society of America, and the Council for the Advancement and Support of Education. She’s also a sought-after speaker at conferences worldwide and has racked up more than 40 industry awards (she’s too modest to brag, but that’s what bios are for).

Jaime holds a bachelor’s degree in journalism from the University of Minnesota and a master’s degree in integrated marketing communications from West Virginia University. She’s also a proud alumna of the Arizona State and Georgetown University Academy for Innovative Higher Education Leadership.

When she’s not talking strategy, branding, or storytelling, you’ll find Jaime soaking up coastal Virginia life with her husband (also a higher ed communicator), their elderly dog, and a surprisingly social tortoise. Her happy place? On a boat, with the sun on her face and the water stretching out ahead.