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Heart Over Hype: Transforming Higher Ed Marketing with Empathy is a bold call to action for higher education marketers, enrollment professionals, communicators, and leaders who believe there’s a better way to connect with audience—one rooted in authenticity, compassion, and trust. Drawing on real-world experience, Jaime Hunt challenges the traditional, transactional approach to university marketing and makes a compelling case for audience-centered, empathy-driven strategies that build deeper, more meaningful connections.

Through practical insights, engaging storytelling, and actionable exercises, Heart Over Hype explores how putting people first—both in marketing and leadership—leads to stronger brands, healthier teams, and, ultimately, more impactful institutions. Whether you’re rethinking your messaging, refining your brand, or striving to foster a culture of collaboration, this book is your essential guide to cutting through the noise and creating marketing that truly matters.

Because in the end, the most powerful messages aren’t the ones that shout the loudest. They’re the ones that make people feel seen.